Tamara Popiashvili Yours: 11.06.2024 No
Georgian National Communications
Commission (ComCom)
[email protected] Ours: 14.06.2024 No 10-5/735-2
Inquiry about the VOD audience
Dear Tamara Popiashvili,
Thank you for the inquiry.
In accordance with the EU Audiovisual Media Services Directive, Estonia has defined the
margin of low audience as less than 1% of the all users of media services on the market.
Currently the local media services have to register, but not to report the number of their users.
There are not many local service providers on the market and it has not been necessary for the
purpose of the law to collect precise data of the users. Even the smallest services actually do
provide mostly European or Estonian content. Also the conditions of yearly turnover of 2 Million
Euros and margin of 10 employees could be applied to defining if the law is applicable to the
service provider. Fulfilling one of the three conditions would exclude the service from being
obliged to follow the regulation.
With the planned amendment of media services act Estonia will transpose the paragraphs 2,3 and
6 of article 13 of AVMSD which implies yearly reporting the turnover and (average) number of
users of each media service on the market. This will provide the number of the total audience,
presumably with a minimal error of margin.
I hope this answered your question.
Yours sincerely,
(signed digitally)
Karlo Funk
Adviser on audiovisual and digital culture
Karlo Funk +372 56485966
[email protected]
Suur-Karja 23 / 15076 Tallinn, Estonia / + 372 628 2222 /
[email protected] / www.kul.ee / Registration No 70000941
Tamara Popiashvili Yours: 11.06.2024 No
Georgian National Communications
Commission (ComCom)
[email protected] Ours: 14.06.2024 No 10-5/735-2
Inquiry about the VOD audience
Dear Tamara Popiashvili,
Thank you for the inquiry.
In accordance with the EU Audiovisual Media Services Directive, Estonia has defined the
margin of low audience as less than 1% of the all users of media services on the market.
Currently the local media services have to register, but not to report the number of their users.
There are not many local service providers on the market and it has not been necessary for the
purpose of the law to collect precise data of the users. Even the smallest services actually do
provide mostly European or Estonian content. Also the conditions of yearly turnover of 2 Million
Euros and margin of 10 employees could be applied to defining if the law is applicable to the
service provider. Fulfilling one of the three conditions would exclude the service from being
obliged to follow the regulation.
With the planned amendment of media services act Estonia will transpose the paragraphs 2,3 and
6 of article 13 of AVMSD which implies yearly reporting the turnover and (average) number of
users of each media service on the market. This will provide the number of the total audience,
presumably with a minimal error of margin.
I hope this answered your question.
Yours sincerely,
(signed digitally)
Karlo Funk
Adviser on audiovisual and digital culture
Karlo Funk +372 56485966
[email protected]
Suur-Karja 23 / 15076 Tallinn, Estonia / + 372 628 2222 /
[email protected] / www.kul.ee / Registration No 70000941