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WORLD HEALTH ORGANIZATION ORGANISATION MONDIALE DE LA SANTÉ WELTGESUNDHEITSORGANISATION Date: 04 October 2023 ВСЕМИРНАЯ ОРГАНИЗАЦИЯ ЗДРАВООХРАНЕНИЯ REGIONAL OFFICE FOR EUROPE Ms Elen Ohov BUREAU RÉGIONAL DE L’EUROPE REGIONALBÜRO FÜR EUROPA Adviser ЕВРОПЕЙСКОЕ РЕГИОНАЛЬНОЕ БЮРО European Union Affairs and International Co- Head office: operation Department UN City, Marmorvej 51, Ministry of Social Affairs DK-2100 Copenhagen Ø, Denmark Suur-Ameerika 1 Tel.: +45 45 33 70 00; Fax: +45 45 33 70 01 Email: [email protected] 10122 Tallinn Website: https://www.who.int/europe Estonia Our reference: WHO/GDO Your reference: Notre référence: -152-2023 Votre référence: Unser Zeichen: Ihr Zeichen: См. наш номер: На Ваш номер: Dear Ms Ohov, Virtual Meeting of the WHO European action network on reducing marketing pressure on children 23–24 November 2023 The high levels of childhood obesity and the heavy burden of diet-related noncommunicable diseases (NCDs) across the WHO European Region call for broad policy responses. One important area for action is to reduce marketing pressure on children; particularly the marketing of energy-dense, micronutrient-poor foods and beverages. Such marketing influences children’s knowledge, preferences, attitudes, food choices and dietary behaviours. The establishment of the WHO European action network on reducing marketing pressure on children (the Network) in 2008 reflected the joint interest of Member States of the WHO European Region to act on this issue. The Network was established in close cooperation with the WHO Regional Office for Europe to facilitate country exchange and collaboration on this issue. Norway initially took on the responsibility of leading and facilitating the network. The long-term goal of the Network is to protect children’s health and well-being as a basic human right, through sharing experiences and best practices to identify and implement specific actions which will substantially reduce the extent and impact of all marketing to children of high-salt, energy-dense, micronutrient-poor foods and beverages. The main aims and objectives of the Network are:  to constitute a coalition of committed countries that can identify and demonstrate specific actions to protect children against pressure from marketing of high-salt, energy-dense, micronutrient-poor foods and beverages;  to share and discuss experiences in work relating to regulation of food and beverage marketing to children, and ensure that information is exchanged between network countries and available to other countries in the Region and globally, including countries in transition;  to discuss approaches to control marketing of food and nonalcoholic beverages to children, such as statutory regulation, self-regulation, voluntary measures and coregulation, and to identify content and principles and contribute to international recommendations on the regulation of marketing of food and non-alcoholic beverage to children; UN City, Marmorvej 51 Tel.: +45 45 33 70 00 Email: [email protected] DK-2100 Copenhagen Ø Fax: +45 45 33 70 01 Website: https://www.who.int/europe Denmark   to develop tools and share experiences to support monitoring of food and beverage marketing to children, as well as compliance and impact of control mechanisms in place, and when possible to identify the impact on different socioeconomic groups.  to discuss and generate advice on nutrient profiling/profile models as a tool to control the marketing of food and beverages;  to follow-up and identify how the WHO headquarters' recommendations and network code can be used to support Member States in their work to protect children from food and beverage marketing;  to report and contribute to various international meetings such as to the World Health Assembly and Regional Committee meetings in the WHO European Region; and  to explore and develop multisectoral competences and knowledge, and a health-in-all-policies approach, involving different disciplines and sectors, enabling the Network to achieve comprehensive solutions. Portugal leads this network where more than 30 countries have joined. In addition, several organizations and institutions take part in the Network, such as WHO, the European Commission, the Food and Agriculture Organization of the United Nations, the UN Standing Committee on Nutrition, Consumers International, World Obesity, the United Nations Children's Fund, the European Heart Network and the World Cancer Research Fund. Meetings of the network are also attended by external experts, temporary advisers and observers. The only condition for a country to join is that the country is working on marketing aimed at children or planning to do so, and that its representatives work for government or have been nominated by government. The WHO Regional Office for Europe is in the process of contacting our Member States and updating details for all focal points for the future activities of the European Marketing Network. Dr Haidi Kanamäe and Dr Sille Pihlak are listed in our records as your representatives, based on the nomination received several years ago. Please kindly confirm whether Dr Kanamäe and Dr Pihlak would like to continue in this position, or provide us with updated details for a representative for the next meeting, which will be held on Wednesday 23 and Thursday 24 November 2023. The meeting will be held in virtual format and further information will be shared in due course. Please address your reply to Dr Kremlin Wickramasinghe, Regional Advisor Nutrition, Physical Activity and Obesity, WHO European Office for the Prevention and Control of NCDs, (e-mail: [email protected]) copying Ms Anastasia Shatokhina ([email protected]) by 27 October 2023. We look forward to hearing from you. Sincerely yours, Dr Gauden Galea Strategic Adviser to the Regional Director Special Initiative on NCDs and Innovation –2– Copy for information to: Ms Triin Uusberg, Head, European Union Affairs and International Co-operation Department, Ministry of Social Affairs, Suur-Ameerika 1, 10129 Tallinn, Estonia H.E. Ms Riia Salsa-Audiffren, Ambassador Representative of the Republic of Estonia, Permanent Mission of the Republic of Estonia to the United Nations Office and other international organizations in Geneva, Chemin du Petit-Saconnex 28A, CH-1209 Genève, Switzerland H.E. Mr William Mart Laanemäe, Ambassador Extraordinary and Plenipotentiary, Embassy of the Republic of Estonia, Frederiksgade 19, 4th floor, 1265 Copenhagen K, Denmark Ms Kristina Köhler, Liaison Officer, WHO Country Office, Estonia, Paldiski Road 81, 10617 Tallinn, Estonia –3– Saatja: SHATOKHINA, Anastasia <[email protected]> Saadetud: 06.10.2023 11:53 Adressaat: <"Elen Ohov"> Koopia: <"Triin Uusberg">; <"SM Info">; <[email protected]>; Kaisa.Mitt-Alvarez <[email protected]>; <[email protected]>; <[email protected]>; KÖHLER, Kristina <[email protected]>; WICKRAMASINGHE, Kremlin <[email protected]> Teema: Virtual Meeting of the WHO European action network on reducing marketing pressure on children 23–24 November 2023: Request for Nomination- Estonia Manused: image001.png; Estonia.pdf Dear Ms Ohov, The attached letter is sent on behalf of Dr Gauden Galea, Strategic Adviser to the Regional Director, Special Initiative on NCDs and Innovation, and refers to the Virtual Meeting of the WHO European action network on reducing marketing pressure on children to be held on 23– 24 November 2023. We kindly request your assistance in confirming the name of the European Marketing Network focal point who will be able to participate in the meeting. We would appreciate if you share contact details, including name, functional title and email address of the proposed focal point with Dr Kremlin Wickramasinghe, Regional Advisor Nutrition, Physical Activity and Obesity, WHO European Office for the Prevention and Control of NCDs, by email ([email protected]) with a copy to Ms Anastasia Shatokhina, Programme Assistant, WHO NCD Office ([email protected]) by 27 October 2023. We look forward to hearing from you. Sincerely yours, Anastasia Shatokhina Programme Assistant WHO European Office for Prevention and Control of Noncommunicable Diseases (NCD Office) http://www.euro.who.int/en/NCDoffice Mob.:+7 926 909 08 89